1、What are Backlinks?
Backlinks are links from other websites that point to your own website.
2、What is the role of backlinks？
Authority and credibility are among the three most important ranking factors in Google’s search
Proving Website Authority and Credibility
Why do backlinks prove a website’s authority? Because they are essentially votes from other websites. Each vote tells the search engine, “This content is valuable, trustworthy, and useful.” Therefore, the more “votes” you get, the higher your website will rank on Google and other search engines.
Bringing Direct Traffic
Besides proving authority, backlinks can also bring direct traffic to your website. When users click on these links from other websites, they directly enter your content. This not only increases your website traffic but also enhances brand awareness, naturally attracting a broader audience.
3、What Backlinks are Valuable?
Not all backlinks are valuable. If you want to rank higher in SERPs, you need to acquire high-quality backlinks. For example, one high-quality backlink is more effective than 1,000 low-quality backlinks.
Here’s how to determine if a backlink is of high value:
They Come from Trustworthy and Authoritative Websites
Imagine this scenario: if you receive an invitation from a Harvard link versus a random stranger’s link, which one would you choose? Hence, the authority of the website is crucial. Google has a specific concept called “Domain Authority.” Essentially, the higher a website’s authority, the more authority it can pass to your website (through links). So, look for websites with higher authority.
They Include Your Target Keywords in the Anchor Text
Anchor text is the visible part of the link. This way, users can understand the content of the site, which increases click-through rates. Therefore, try to include your target keywords in the link.
The Link to Your Website (and Page) is Related to Your Website Theme
From Google’s perspective, it prefers the themes of two related websites to be connected. Imagine an article about digital marketing containing links about running and camping. So, look for websites related to your website theme.
The Link Has Never Linked to Your Domain
Does a website linking to your site repeatedly have the same effect each time? The answer is no. In fact, the benefits of links from the same website diminish over time. So, try to find new websites to place your links.
4、How to Create Backlinks?
At SEOAnt, we have a backlink exchange feature, allowing you to exchange links with other websites related to your theme.
